While Alicia brings the creative firepower, Toby keeps the engine running behind the scenes. As CFO and co-founder of Aviator Images, he oversees the financial strategy, business operations, and marketing campaigns that help turn big ideas into real-world results. With a sharp mind for structure and a steady hand on the numbers, Toby ensures that the company stays grounded, scalable, and built to grow. He’s the one making sure contracts get signed, invoices get paid, and that every shoot is backed by a solid business foundation. Outside of spreadsheets and strategy sessions, Toby’s most important role is supporting the creative vision — and making sure Alicia and the team have everything they need to do what they do best.